Festival

Because Lord Krishna was the personification of love, this location is also famed for lyrical expressions such as Sanjhee, Raaslila, Charkula, Rasiya, and others. Today, the region is recognised for its vibrant festivals, which take place throughout the year. Lathmaar Holi, Shri Krishna Janmashtami (Lord Krishna's Birthday), Radha Ashtami (Radha's Birthday), Kans Vadh, Yam Dwitiya, and Hariyali Teej are all festivals dedicated to Lord Krishna and his consort Sri Radha Rani.

People are seen dancing, singing, and performing dramas to their full potential at the Braj festivals. People often act out the childhood pranks that Shri Krishna used to perpetrate when he was younger. The roads and temples are adorned with flowers and colours, and the music of the flute and drums adds to the beautiful atmosphere.

Lathmar Holi

Holi is celebrated in a unique style in the lovely Braj Region known as Lathmaar Holi. The name may appear to be violent, but when one observes the traditional event, they may notice that it is full of passion and energy. On this day, the ladies thrashed the guys with a stick. To save themselves from the highly energetic and pumped up womenfolk, the guys must put in a lot of effort. Radha Rani, Lord Krishna's favourite, was born in the town of Barsana. As Krishna is notorious for playing pranks on Radha and the gopis, Holi is celebrated with vigour and colour. Lord Krishna is also claimed to have initiated this practise by splashing Holi on Radha's face for the first time.

Men from Nandgaon, Lord Krishna's birthplace, also come to play Holi with the Barsana females, although they are mostly greeted with rods and lathis instead of colours. Men generally arrive prepared, knowing that they would be greeted with sticks at Barsana and may be ordered to dress in feminine garb and perform in public. Overall, the vibrant scene and unbridled enthusiasm among men and women exemplify the essence of Holi.

Janmashtami

In the month of August, Janmashtami, Lord Krishna's birthday, is celebrated across the country with great devotion and passion. The holy festival is observed on the Ashtami of Krishna Paksh, or the 8th day of the dark fortnight in the month of Bhadon, according to the Hindu calendar. Janmashtami is mostly celebrated at midnight because Shri Krishna is said to have been born in a windy and stormy midnight. During this festive season, the entire country is decked out in lights and colours. The temples in Mathura and Vrindavan are likewise festooned with a plethora of flowers and lights, and nightly prayers and religious chants are recited in the temples. People also do numerous raas lilas and read Lord Krishna's life biography on this auspicious occasion.

The devotees will have a lot of fun and delight as they perform numerous devotional songs, pujas, artis, and dances on the festive event. People also fast until midnight, when they serve food and water to Lord Krishna. Furthermore, the flute and enchanting music give a fascinating element to the whole ambiance.

Radha Ashtami

Radha Ashtami, the birthday of Radha Rani, is commemorated across the country, particularly in Mathura and Vrindavan. The festival takes place after 15 days of Janmashtami, Lord Krishna's birthday, and is marked with a lot of devotion and delight. Radha Rani was born on the hallowed eighth day of the month of Bhadrapada in the town of Barsana in Mathura. Devotees wait until midnight on this auspicious day to bathe in Radha Kunda, or Radharani's Pond, which is typically prohibited at other times of the year because it is considered holy.

Diwali

Diwali is a five-day holiday celebrated by locals of Brajbhumi, Lord Krishna's birthplace, that draws pilgrims from all across the country. "Pilgrims from all across the country come together as a family to celebrate," Goverdhan Peethadheshwar Krishna Das Kanchan Maharaj stated. According to legend, after Lord Krishna defeated the demon 'Aristasur,' people of Brajbhumi lit clay lamps on Diwali to commemorate his victory. Keeping with tradition, pilgrims arrive at the Goverdhan hills and light clay lamps on the Manasi Ganga's bank to commemorate the occasion.
"Though earthen lamps are lit in every temple in Sri Krishna Janmasthan," Secretary of Sri Krishna Janmasthan Kapil Sharma said, "a mass earthen lamp lighting ceremony is organised on the day of Diwali." Goverdhan Puja, which coincides with Diwali, is another event of special significance for the locals. "Lord Krishna saved Brijwasis by hoisting mountain Goverdhan on his little finger to save them from Lord Indra's wrath, who had commanded clouds to drown Brijwasis since they had ceased paying respect to him," stated Swami Avashesh of a Vrindavan ashram.

After that, Brajwasis served a variety of meals and performed an obeisance circumambulation around the Goverdhan. According to him, the tradition of circumambulating Goverdhan hills has continued since then. Pilgrims perform 'Goverdhan Parikrama' and eat 'prasad' at 'Daan Ghati Temple' and other temples on the day of Goverdhan Pooja (the day following Diwali).
The other festivals that happen here are centered on Lord Krishna and his consort Sri Radha Rani, include kans vadh, Yam Dwitiya, guru purnima and Hariyali teej. On the occasion of Guru purnima, Muriya Puno Mela is held Goverdhan town of Mathura district. the Mela is held for five days. It is said that once you visit and witness all such festivals in Brajbhoomi, you can't stop yourself to visit this place again and again because of the attachments one gets here, this can simply be said to be the magic of Lord Krishna.